Pepsi Gulf Coast Jam
       
     
       
     
       
     
       
     
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Pepsi Gulf Coast Jam
       
     
Pepsi Gulf Coast Jam

Kohorst: Marketing & Creative Servies

Pepsi Gulf Coast Jam is a country music festival located in Panama City Beach, FL. I oversaw and executed design, branding and marketing from it's launch in 2013 through December 2015; including the creation of the logo, stage graphics, tour bus wrap, posters, print materials, credentials, on site flags, wall of fame mural, and festival merchandise.

I worked closely with Preston Leatherman to develop lineup announcement videos, television commercials and other promotional videos for the festival.

       
     
Hunter Hayes Surprise Ticket Upgrade at Pepsi Gulf Coast Jam

Kohorst: Strategy

I was part of a small team that devised a plan to reward 2015 Gulf Coast Jam festival attendees while also creating evergreen digital content needed to promote the shuttle and lodging packages for subsequent festivals. We partnered with Hunter Hayes (one of the festival performers) and the Panama City Beach Police to stage a prank where one of the shuttles would be pulled over by the police. Instead of receiving a traffic ticket, each person riding on the shuttle had their festival ticket upgraded for the remainder of the event. The entire stunt was captured on video via a disguised video/security team as well as the festival drone.

Videography - Preston Leatherman

       
     
Pepsi Gulf Coast Jam 2015 Highlight Reel
       
     
Pepsi Gulf Coast Jam 2015 Lineup Announcement

Kohorst: Strategy

Prior to the Pepsi Gulf Coast Jam 2015 announcement, approximately 30 volunteers showed up in Panama City Beach to create the lineup announcement video. The volunteers helped spell out the names of the festival headliners in the sand using their bodies.

Videography - Preston Leatherman

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